Stop Making Trade Show Conversations About Budget; Focus On This Instead

Let’s dive into a common scenario, my friends. When I ask prospects about their goals for their trade show program, I’m often met with a recurring response that doesn’t quite hit the mark. They start talking about their limited budget and how they’re concerned we won’t be able to bring their vision to life.This response […]

Oats Overnight Trade Show Exhibit – A Recipe for Success

Oats Overnight’s Trade Show Exhibit Show: Natural Product West Size: 10×20 Category: Experiential marketing Oats Overnight, known for producing the best oatmeal in the world, set out to create an exhibit that would capture the attention of potential customers and showcase their flavorful and nutritious products. The exhibit required a functional storage area to keep […]

Holograms Are Hottest: How To Take Advantage Of This Tech

When you hear “holograms,” you might think someone is talking about Back to the Future or a sci-fi movie. But holograms are not just a figment of Hollywood’s imagination or an abstract idea. They’re here and available right now, for businesses and marketers alike to use as they please. Here’s a little more about this […]

The Pros & Cons of Renting vs. Buying Custom Booths

So you’re looking at your list of trade shows for the next year and wanting to set a strategy that will wow your audience and get results. Part of this decision-making process, of course, is figuring out whether to go with custom exhibit rentals or actually purchase custom booths. Which is more cost-effective, and which […]

Exhibiting At The Orange County Convention Center Vs. The Moscone Center

When you’re planning your trade show strategy and how big to go at each show, it’s wise to consider the show venue and city costs. In this post, we’ll compare two of the largest convention centers with which we have extensive experience.  On the east coast is the Orange County Convention Center in Orlando, Florida, […]