150,000 sq ft of innovation, tradition, and personal touches
revolutionizing harley
The Harley project stands as a statement to the power of collaboration and creativity. The revitalized facility not only exceeded expectations but also redefined the standard for customer experiences in the industry. Bob Parsons' personal touch and our meticulous craftsmanship have left an indelible mark on the Harley brand and its patrons.
KEY FEATURES
Comprehensive Facility Overhaul: The project encompassed every aspect of the facility, from floor to ceiling, totaling 150,000 square feet of space.
Unique Amenities: Our design included unconventional features such as a tattoo parlor, wedding chapel, and a movie theater, adding layers of intrigue and excitement.
Personal Touches: Bob Parsons’ military background inspired elements throughout the facility, paying homage to his time in the United States Army Special Operations force.
Custom Fabrication: Our team executed intricate woodwork, metal fabrication, and graphic treatments to bring Parsons’ vision to life.
Diverse Graphic Treatments: Utilizing various techniques including perforated windows, vinyl graphics, and silicone edge graphics (SEG), we adorned the space with captivating visuals.
Harley Davidson
HWY 85 and Harley Davidson's Journey to Redefine the Industry
Redefining Dealership Excellence
The Harley Davidson project exemplifies the seamless blend of tradition and innovation. By transforming a 150,000 square foot facility into a vibrant, multifaceted space, HWY 85 Creative has set a new benchmark for dealership design. The collaboration with Bob Parsons brought forth a unique, personalized environment that honors Harley's legacy and elevates the customer experience. This project highlights the impact of detailed craftsmanship, creative vision, and strategic execution, leaving a lasting impression on both the brand and its loyal patrons.
Daily!
impromptu
happy dances
Innovative
Ideas born
Expectations
Exceeded
Finishing
touches added
straight from the horse's mouth
This is the biggest Harley dealership in the United States. People come to this town just to see this building, Highway 85 was a big part of making that happen.
-Mark Shreker YAM Representative
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